Privacy Policy
Last updated: 30 September 2026
This Privacy Policy explains how 5 ALIVE MEDIA ApS collects, uses and protects personal data when you visit our website, contact us, work with us as a client, or appear in footage or photographs we produce.
We process personal data in accordance with the EU General Data Protection Regulation (GDPR) and the Danish Data Protection Act (databeskyttelsesloven).
1. Who we are (data controller)
The data controller responsible for your personal data is:
5 ALIVE MEDIA ApS
Vesterbrogade 26, 1620 København V, Denmark
CVR: 44881829
Email: hello@5alive.media
Phone: +45 91 67 04 88
For questions about this policy or about how we handle your personal data, contact us at hello@5alive.media.
2. What personal data we collect
2.1 Information you give us
- Name and job title
- Company name
- Email address and phone number
- Postal or invoicing address
- Information contained in project briefs, enquiries and correspondence
2.2 Information collected automatically when you visit our website
- IP address
- Browser type and version, device type and operating system
- Pages visited, time and date of visit, and time spent on pages
- Referring website
2.3 Photographic and video material
In the course of our work we film and photograph people at events, in workplaces, and in interviews. This material constitutes personal data where individuals are identifiable. Section 6 explains how we handle it.
2.4 Supplier and freelance crew data
Where we engage individuals to work on productions, we process their name, contact details, and payment and tax information as required to pay them and to meet our legal obligations.
3. Why we process personal data, and our legal basis
| Purpose | Legal basis |
|---|---|
| Responding to enquiries and preparing quotes | Steps taken at your request prior to entering a contract, GDPR Article 6(1)(b) |
| Delivering production services under a contract | Performance of a contract, GDPR Article 6(1)(b) |
| Invoicing, accounting and bookkeeping | Legal obligation, GDPR Article 6(1)(c), and the Danish Bookkeeping Act |
| Paying crew and suppliers | Contract and legal obligation, GDPR Article 6(1)(b) and (c) |
| Producing and delivering photo and video material for clients | Contract with the client, GDPR Article 6(1)(b), and our and our client’s legitimate interests in documenting events, GDPR Article 6(1)(f) |
| Using selected work in our portfolio and marketing | Consent where individuals are identifiable, GDPR Article 6(1)(a), or legitimate interests where they are not, GDPR Article 6(1)(f) |
| Website analytics and advertising | Your consent, GDPR Article 6(1)(a) and section 3 of the Danish Cookie Order |
| Sending marketing emails | Your consent, GDPR Article 6(1)(a) and section 10 of the Danish Marketing Practices Act |
| Maintaining website security and preventing misuse | Legitimate interests, GDPR Article 6(1)(f) |
| Establishing, exercising or defending legal claims | Legitimate interests, GDPR Article 6(1)(f) |
Where we rely on legitimate interests, we have assessed that our interest in operating and promoting our business does not override your rights and freedoms. You can object to this processing at any time, as described in section 9.
4. Cookies and tracking
We use cookies and similar technologies on our website. Cookies that are strictly necessary for the website to function are set automatically. All other cookies, including those used for analytics and advertising, are only set after you give your consent through our cookie banner.
We use the following categories:
- Necessary cookies — required for the site to work. Set without consent.
- Functional cookies — remember your preferences, such as language.
- Analytics cookies — help us understand how the site is used. Set only with your consent.
- Marketing cookies — used for advertising and conversion measurement, including Google Ads. Set only with your consent.
You can withdraw or change your cookie consent at any time through the cookie settings link on our website, and you can delete cookies through your browser settings.
5. Who we share personal data with
We share personal data with third parties who process it on our behalf (data processors), under written data processing agreements. These include:
- Our website host and email provider
- Cloud storage and file delivery services
- Analytics and advertising providers, including Google
- Our accounting and invoicing providers
- Crew and production collaborators engaged for specific projects, bound by confidentiality obligations
We may also disclose personal data to public authorities where we are legally required to do so, and to professional advisers where necessary to establish or defend legal claims.
We do not sell personal data.
6. Filming and photography at events and workplaces
When we are engaged to film or photograph an event, conference or workplace, we generally act as a data processor on behalf of our client, who is the data controller. The client is responsible for informing attendees and participants that filming and photography will take place, and for establishing the legal basis for that processing.
Where we act as a processor, we process the material only on our client’s documented instructions, under a written data processing agreement.
If you appear in material we have produced and wish to object, be removed from footage, or ask a question about its use, contact us at hello@5alive.media and we will forward your request to the relevant client where appropriate, or handle it directly where we are the controller.
Where we use material in our own portfolio, case studies or marketing, and individuals are clearly identifiable, we obtain consent from the client and, where required, from the individuals concerned. Our standard client agreement requires the client’s prior written consent before any material is used in our portfolio.
7. Aerial and drone footage
We operate drones as an EU-certified operator registered in Denmark. Aerial footage may incidentally capture individuals and private property. We plan flights to minimise the capture of identifiable individuals who are not part of the production, and we do not publish incidental footage of identifiable individuals without a legal basis for doing so.
8. How long we keep personal data
| Data | Retention period |
|---|---|
| Enquiries that do not lead to a project | Up to 12 months from last contact |
| Client correspondence and project records | Duration of the relationship, then up to 3 years |
| Invoicing and accounting records | 5 years from the end of the financial year, as required by the Danish Bookkeeping Act |
| Raw and unedited footage and photographs | 90 days after delivery, unless otherwise agreed with the client |
| Delivered and published material | As agreed with the client, and for as long as it remains in use |
| Website and analytics data | In line with the retention settings of the relevant analytics provider |
| Marketing contacts | Until you withdraw consent or object |
9. Your rights
Under the GDPR you have the following rights in relation to your personal data:
- Access — to be told whether we process your data, and to receive a copy of it
- Rectification — to have inaccurate data corrected
- Erasure — to have your data deleted in certain circumstances
- Restriction — to have processing limited in certain circumstances
- Data portability — to receive data you provided to us in a machine-readable format
- Objection — to object to processing based on legitimate interests, and to object to direct marketing at any time
- Withdrawal of consent — where processing is based on consent, to withdraw it at any time. This does not affect the lawfulness of processing carried out before withdrawal.
To exercise any of these rights, contact us at hello@5alive.media. We will respond within one month. There may be conditions or limitations on these rights, and we will explain if any apply to your request.
10. Transfers outside the EU/EEA
Some of our service providers process data outside the EU/EEA. Where this happens, we ensure an appropriate transfer safeguard is in place, normally the European Commission’s Standard Contractual Clauses, together with any supplementary measures required. You can request a copy of the safeguards we rely on by contacting us.
11. Security
We apply appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse. These include access controls, encrypted storage and transfer where appropriate, and limiting access to those who need it. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
12. Children
Our website and services are directed at businesses and are not intended for children. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with personal data, contact us and we will delete it.
13. Links to other websites
Our website may contain links to other websites. We are not responsible for the content or privacy practices of those sites, and we recommend reviewing their privacy policies.
14. Complaints
If you are unhappy with how we process your personal data, we would like the chance to resolve it. Contact us at hello@5alive.media.
You also have the right to lodge a complaint with the Danish Data Protection Agency:
Datatilsynet
Carl Jacobsens Vej 35, 2500 Valby, Denmark
Phone: +45 33 19 32 00
Email: dt@datatilsynet.dk
Website: www.datatilsynet.dk
15. Changes to this policy
We may update this Privacy Policy from time to time. The current version is always published on this page with the date it was last updated. Where changes are significant, we will take reasonable steps to notify you.
16. Contact
5 ALIVE MEDIA ApS
Vesterbrogade 26, 1620 København V, Denmark
CVR: 44881829
Email: hello@5alive.media
Phone: +45 91 67 04 88