Nordic Campers Case Study
Nordic Campers is by far the most unique and affordable way to explore the beauty of Norway. Their camper rentals provide you with a mobile bed-and-breakfast experience, allowing you to wake up in new and breathtaking locations across Norway each morning.
In mid-2022, 5 ALIVE MEDIA joined forces with Nordic Campers, where we started an exciting partnership. Together, we set out to elevate their digital presence through various channels. On monthly basis, 5 Alive Media is taking care of Nordic Campers social media management, creating reels videos, doing the photography of the campervans, running influencer collaborations, helping with videography, and engaging SEO-driven blog content. Let’s dive into the story of how our creative synergy transformed Nordic Campers’ online presence and gained fully booked season in 2023.
Services Provided
Social Media Management
A social media strategy was set to find the best angle to attract as many tourists, campervan and nature lovers traveling to Norway as possible. We also dived into the past data and analyzed which countries are the right to target that books mostly campers in Norway and are into nature and camping outdoors.
Facebook & Google Ads
We had a very specific approach to Facebook Ads and Google Ads, where we run the campaigns according to the season, tailored to each country and very detailed targeting was used to get most out of the ad spent. In 5 Alive Media, our expert setting up ad campaigns for both Facebook and Google is Rolands, who has worked with both platforms for over 5 years, and knows creatives very well giving it a big advantage to create successful campaigns.
Photo and Video Content
Content is the king, we’re talking about visual content this time. And with 5 Alive Media experience, especially in outdoors and tourism, this fits perfectly together with Nordic Campers concept. We went ourselves on one of the trips all the way from Oslo to Lofoten Islands to create video and photo content for website and social media. Later on, we re-used a lot of content from content creator collaborations and our own trips in Norway focusing on nature and destinations to visit in Norway.
SEO & BLOG POSTS
Our copywriter Kate has taken care for Nordic Camper blogs to rank high on Google. Well researched topics and good volume keywords have been the first step before she dived into a good copywriting of the blogs that covers Norway and Nordic Campers relevant topics of camepervan trips in Norway. This has brough Nordic Campers organic traffic and higher ranking on Google search.
Since teaming up with Nordic Campers, we’ve witnessed an impressive surge across all metrics, witnessing daily growth in the organic and social search and a remarkable gain in its overall performance.
client testimonial
Absolute pleasure. We have become friends working with 5 Alive Media, it’s a part of Nordic Campers family now. They’ve been helping us with social media managament, video, photography, paid ads, influencer marketing, SEO and blog writing. As we had leverage to start early this year and prepare the marketing for season 2023, 5 Alive Media with all their efforts made the 2023 high-season fully booked. The work they put into Nordic Campers social & paid has been more than any other agency would do.
– Hilmar, Owner of Nordic Campers AS / Oslo, Norway
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