We worked together with this well known organic brand from Copenhagen, Denmark which is Plastic-free, vegan and biodegradable chewing gum and plantbased mints free from sugar. A kinder alternative for you and for our planet. ” – as TrueGum states itself.

The project was about one of the buses in Copenhagen covered in TrueGum, saying – Rolling on Gum, Not Plastic.

The video was filmed in one day driving around in Copenhagen, including drone footage.