What to Film at an Event in 2026 – A Practical Shot List for Brands

That matters because video keeps winning attention. Wyzowl reports that 89% of businesses use video as a marketing tool. HubSpot’s 2025 reporting also points to short-form video as one of the highest ROI formats for marketers. If your event is worth doing, it’s worth capturing properly.
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Before you film anything – decide your “content layers”

Think of your event as three types of content, each with a different purpose:

• 1) Proof – “We were here” (attendance, energy, credibility)
• 2) Value – “Here’s what we learned” (panels, speakers, insights)
• 3) Connection – “This is who we are” (people, culture, real moments)

When brands film only “Proof”, the output looks nice but feels empty. When you add Value and Connection, the content becomes useful.

Internal links (5 Alive Media):
Event videography (Copenhagen) |
Event photography |
Drone video production

The 2026 practical shot list (copy and paste this into your brief)

This list is built for modern brand distribution – highlight films, social-first cutdowns, leadership clips, and documentation like panel recordings and podcast recordings.

A) Pre-event (30-60 minutes before doors open)

• Venue exterior – establishing shots
• Signage and brand details – subtle, clean
• Registration setup, badges, welcome desk
• Speakers arriving – quick candid moments (if allowed)
• Staff prep – lights, sound checks, last-minute setup
• Empty room beauty shots (you will never get these later)

B) Arrival and first energy

• Guests arriving and greeting
• Hands, hugs, smiles, small talk – natural moments
• Coats, drinks, coffee, movement – lifestyle details
• Wide crowd shot – “scale” and atmosphere
• Quick testimonials (10-15 seconds): “Why are you here today?”

C) The core content (stage, panels, keynote, talks)

Minimum viable setup: at least two angles for anything important.

• Wide stage shot (stable, clean framing)
• Close-up speaker angle (face, emotion, credibility)
• Audience reaction shots (laughter, attention, applause)
• Slides capture (if critical) – or request the deck after
• Speaker mic audio + backup recording (non-negotiable)

If you plan panel recordings: add an extra angle for panel-wide framing and a clean audio plan per speaker. This is where “event video” becomes evergreen content.

D) Networking (where the brand often becomes human)

• Small groups talking (natural, not posed)
• Handshakes and introductions
• People pointing, laughing, reacting
• Close-ups: hands, notebooks, name tags
• Short “walk-and-talk” clips with leaders (10-20 seconds)

E) Sponsor and activation moments (without making it an ad)

• Activation area wide shot
• People engaging with the activation
• Brand details – texture, design, materials
• One clean “hero” shot that clearly shows the sponsor presence

F) Podcasts and interview corner (high ROI in 2026)

• One static camera angle (clean framing)
• One second angle (optional but premium)
• Audio – lav mic or podcast mic per person + backup
• B-roll of the setup (mics, headphones, branded details)
• 3-5 questions prepared, so you can capture real insights fast

This is one of the simplest ways to leave the event with content that feels senior, thoughtful, and “owned”.

G) Behind-the-scenes (BTS) that feels premium

• Crew moving discreetly, adjusting lenses, setting audio
• Quiet moments before speakers go on stage
• Quick coordination with AV team
• 1-2 shots that show the scale of production (without ego)

H) The closing sequence (don’t skip it)

• Final applause, final speaker moment
• People leaving with energy (not just “walking out”)
• One closing line on camera (host or leader) – 10 seconds
• Night exterior / final atmosphere shot

Format matters in 2026 – film for the platforms you publish on

Most brands need at least two deliverable formats:

• Vertical 9:16 – Reels, Shorts, Stories, TikTok
• Landscape 16:9 or Square 1:1 – YouTube, websites, LinkedIn

If LinkedIn is important for your event (it usually is), use their official specs as your guide for aspect ratios and recommended dimensions.
LinkedIn video specs

For vertical social, 1080 x 1920 (9:16) remains the standard size for Reels-style delivery.
Reference

Drone and FPV – only when it adds real value

Drone and FPV can elevate an event film fast – especially for venue reveals, outdoor activations, sports, and large-scale gatherings. But compliance and safety come first.

If you’re filming in Denmark, drone operations follow the EU framework and local requirements. Always confirm permissions and flight feasibility early.
Denmark drone regulations |
EASA overview

A simple 2026 event filming checklist (for your producer or marketing lead)

• What are the 3-5 key moments that must be captured perfectly?
• Do we need full panel recordings or only highlights?
• Do we want podcast recordings or quick interviews?
• Which platforms are we posting on (vertical needed or not)?
• What do we need within 24 hours (photos, clips, selects)?
• Who approves the first edit, and what is the revision plan?

Conclusion

In 2026, the brands that win with events are the ones that leave with a library – not a single recap. If you film the right moments in the right formats, one event can power your channels for weeks: highlights, speaker clips, panel recordings, podcast content, photography, and drone/FPV where it makes sense.

If you’re planning an event in Copenhagen (or across Scandinavia with Copenhagen as your hub) and want full-scale coverage, 5 Alive Media delivers event videography, photography, panel capture, podcast recording setups, and social-first edits – built for distribution, not vanity.

Tell us about your project – and we’ll suggest a simple filming plan based on your format needs, schedule, and audience.